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Build, Buy, or Bridge: Choosing AI Voice Assistants for UC – Sean Frohman

Sean Frohman

2025-07-26T08:53:14.000Z

Build, Buy, or Bridge: Choosing AI Voice Assistants for UC

Understanding the Market Guide for AI Voice Assistants in Unified Communications

In today’s fast-evolving digital landscape, Artificial Intelligence (AI) is transforming the way businesses communicate. Unified Communications (UC) platforms are increasingly integrating AI-powered voice assistants to improve collaboration, productivity, and customer engagement.

UC Today, a trusted source for the latest in unified communications, recently published a comprehensive Market Guide on AI Voice Assistants in UC. This guide is essential for businesses aiming to understand the current landscape, evaluate their options, and decide whether to build, buy, or bridge AI voice assistant technologies into their UC platforms.

What Is the Market Guide About?

The Market Guide by UC Today dives deep into the world of AI voice assistants tailored for unified communications. It provides an overview of key technologies, leading brands, and strategic considerations for integrating voice assistants. Whether you are a decision-maker in IT, communications, or customer experience, this guide offers valuable insights to help navigate the complex UC ecosystem.

Key topics covered include:

  • Current trends shaping AI voice assistant adoption
  • Comparison of leading brands and their offerings
  • Deployment strategies: build your own, purchase a solution, or bridge existing systems
  • Use cases demonstrating real-world applications

Featured Brands in the Market Guide

Among the many vendors highlighted, Cisco and Zoom stand out as dominant players in the UC space. Both companies have integrated AI voice capabilities into their platforms, aiming to enhance user experience and streamline communication workflows.

  • Cisco offers advanced AI-driven voice features within its Webex platform, enabling intuitive voice commands and automated meeting assistance.
  • Zoom incorporates AI voice functionalities such as real-time transcription and voice-activated controls, improving accessibility and engagement during meetings.

These brands are continuously innovating to meet the growing demands of remote workforces and hybrid collaboration models. Choosing between them—or other providers—depends largely on your organization’s specific needs, existing infrastructure, and long-term UC strategy.

Build, Buy, or Bridge: What’s the Best Approach?

The Market Guide stresses that there is no one-size-fits-all answer when it comes to adopting AI voice assistants in UC. Organizations generally face three paths:

  1. Build: Developing a custom AI voice assistant tailored specifically to your business processes and goals. This offers maximum control but requires significant investment in time and resources.
  2. Buy: Purchasing a ready-made solution from established vendors. This is often faster to deploy and comes with vendor support but may have limitations in customization.
  3. Bridge: Integrating AI voice assistant capabilities with your existing UC infrastructure through APIs or middleware. This hybrid approach leverages current investments while adding AI intelligence.

Each approach has pros and cons, and the Market Guide provides criteria to assess which is most suitable based on factors like budget, timeline, technical expertise, and scalability.

Why AI Voice Assistants Matter in Unified Communications

AI voice assistants are revolutionizing UC by:

  • Enhancing productivity through hands-free commands and smart meeting management
  • Improving accessibility with real-time transcription and language translation
  • Enabling seamless integration across devices and applications
  • Delivering personalized experiences with context-aware interactions

As remote and hybrid work models become permanent fixtures, integrating AI voice assistants into UC platforms is no longer optional—it’s a strategic imperative.

Final Thoughts

The UC Today Market Guide provides an invaluable resource for organizations ready to embrace AI voice assistants within their unified communications strategy. By carefully evaluating the build, buy, or bridge options and understanding what leading brands like Cisco and Zoom offer, businesses can make informed decisions that drive innovation and efficiency.

To stay ahead in the competitive UC environment, exploring AI voice assistants is essential. For more detailed analysis and the latest updates, visit UC Today and explore their extensive coverage on unified communications technologies.

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