Sean Frohman
Creative direction & product strategy

Sean Frohman helps designer-led teams simplify their story, scale their launches, and grow with a human touch.

From brand identity to website experience, SaaS positioning to campaign launches, everything is coordinated with commercial clarity, emotional precision, and measurable momentum.

Book a strategy call View service blueprint

Available for select partnerships — remote first, fully equipped for rapid turnarounds.

Collaborative studio session with warm lighting

A warm, intentional studio moment that mirrors how every launch conversation feels—tactile, focused, human.

Track record

Clean execution, bold outcomes.

99.9%

Client satisfaction across launches, audits, and retainers.

120+

Website & campaign launches guided from strategy to first visitor.

8

Core service categories that weave into cohesive plans.

Service blueprint

Holistic support, delivered with precision.

Brand identity

Visual systems, names, and narratives that stay sharp across platforms.

Website development

UX-driven builds with modern tooling and meticulous accessibility checks.

Marketing strategy

Positioning, messaging, and narrative arcs that align product + market.

Campaigns

Launch plans, creative direction, and omnichannel storytelling support.

Content creation

Editorial, motion, and experiential assets that reinforce the brand voice.

Consulting

Executive workshops, strategic reviews, and product positioning clinics.

E-commerce

Conversion ROI improvements with expressive, trust-building experiences.

SaaS experimentation

Product flows, pricing language, and onboarding narratives that scale.

Portfolio

Projects that feel sharp and effortless.

Signal Retail

eCommerce + experiential

Rebuilt the flagship store site with layered media, modular CTAs, and a streamlined checkout narrative that lifted conversion by 18%.

Brand, website, launch campaign
Studio North

Consulting + SaaS refresh

Modernized the audience messaging, refined the UI system, and relaunch playbooks to match the premium service offering.

Strategy, identity, product positioning
Northwind Labs

Content-led growth

Crafted a content program and microsite that paired data storytelling with frictionless product education.

Content systems, microsite, experiential install
Visual direction

Imagery that feels deliberate.

Luminous network of nodes representing strategic clarity
A constellation of connections that mirrors the clarity and coordination we bring to every story.
Minimal desk with warm highlights and subtle tech details
Minimal, tactile surfaces and warm highlights keep the energy grounded yet intentional.
Diagonal gradients and streaks suggesting momentum
Diagonal gradients and luminous streaks hint at momentum without ever feeling noisy.
Photography

Moments captured with real teams.

Team reviewing strategy in a boardroom

In-person moments when strategy meets craft—real collaborators, real lighting.

Creative team in a studio

Hands-on planning feels grounded and deliberate, just like the narratives we help shape.

Studio workspace

Warm studio energy, soft gradients, and the textures that make a strategy session feel human.

How we work

Clarity from kickoff to launch.

Discover

Listen to your goals, audit the ecosystem, and clarify signal from noise.

Strategize

Draft positioning, narratives, and roadmaps that give every touchpoint purpose.

Execute

Bring the plan to life through design, motion, copy, and product builds.

Launch & optimize

Measure, learn, and fine-tune so the first launch sets the pace.

Let's talk

Ready to tidy up your presence?

Send a note and we can align on timelines, collaborators, and the goals you want to hit.

Email: hello@seanfrohman.com

Availability: Remote, small teams, quick turnarounds.

Follow ups: Get a blueprint of outcomes, timelines, and cost within one business day.